Welcome to the Land of Plenty.

A small town, but with like, things to do.

Visit McMinnville is dedicated to enhancing McMinnville’s economy through the promotion of tourism. About five years after their formation, we developed a new brand and multi-phased consumer campaign “The Land of Plenty”.

Through research, we uncovered several insights that laid the foundation for the campaign. Our small team worked very collaboratively with our clients to create an effective campaign reaching a diverse audience. Throughout this project I defined the agency’s strategy process, creating a clear path to discovery, definition and ideation phases.

Team
Tyler Segel, Creative Director
Elissa Kevrekian, Sr. Art Director and Strategist
Writer, Norm Sajovie
Nicole Sakai, Producer
Photographer, Holly Andres
Director, Truen Pence