There’s more to Oregon than meets the eye.
Redefining Oregon Guides
How do you translate a campaign featuring real Oregon Guides and a crew of “Sidekicks” into social content that will resonate with niche communities on TikTok, stir engagement on Instagram and build affinity through and through? Lots of research, green screens, puppeteers and Oregon adventures.
Meet Oregon’s Sidekicks.
Tucked into a pocket of Oregon’s magnificent wilderness, the Travel Oregon remote office is an enchanting site to see.
Amidst the old-growth Douglas firs and mossy undergrowth, a friendly beaver, who introduces himself as SustainaBill, chats with Kayakyak about their plans for a retreat to the Oregon Coast. Rosa and Telephone Paul swap notes about the latest trends and events in Oregon, while a pair of pals, Left Boot and Right Boot, lace up in search of a new hiking trail.
Go with a Guide.
There's no better way to experience Oregon than through the eyes of those who know it best. Guides provide the gear, instruction and expertise in a small-group setting to boost your confidence so you can go back out and try the activity yourself. Guides can help you access Oregon's coolest adventures, from backpacking, cycling and paddling to wine tasting, snowshoeing and stargazing.
Team
Creative Director: Elissa Kevrekian
Producers: Kate Adolphson, Reid Fuhr
Art Directors: Sarah Champeau, Becket Asselin
Photographer/Videographer: Ian Langanhausen
Writers: Ryan Coons