From just another CPG to lifestyle brand status.

Goal: Irrational Devotion

Tillamook needed to increase their posting cadence and further humanize their brand on social media, elevating the dairy co-op from just another CPG to lifestyle brand status. To help Tillamook keep up with the rapid pace of content and to increase user engagement, I challenged my team to try out lots and lots of different approaches. The result was increased followership, higher quality engagement and a lasting recognizable voice on social.

#TillamookAtHome

Shopping habits changed drastically in March 2020 and my team produced a set of #TillamookAtHome content to align with the emerging consumer insight that consumers (more than ever) were looking for an emotional and values-based connection to brands. (And, that millennials who previously couldn’t be bothered to shred cheese were suddenly buying up Baby Loaves.)

TikTok and Nimble Content

To help Tillamook keep up with the rapid pace of content on TikTok and competitors like Instagram’s Reels, Sparkloft created a new, in-house nimble studio; a quick response production team that could create, edit, and publish professional-yet-authentic content for our clients. This approach let us increase the number of productions we could undertake each season, while also generating more assets than before from a single shoot.

Team
Associate Creative Director: Elissa Kevrekian
Art Directors: Myranda Thompson, Daria Milligan, James Dolence, Beckett Asselin
Photographers/Videographers: Ian Langanhausen, Amaren Colosi
Writers: Ryan Coons, Otis Rubottom
Strategy: Molly Jones
Producers: Kate Adolphson, Torey Itaya