It doesn’t get any cheddar.

A social-first campaign approach.

Tillamook founded National Cheddar Day on February 13, 2019, to celebrate their 110th birthday. As the “Cheddarbration” gained momentum they were looking to translate the campaign to social with short-form social-first content for TikTok and Reels.

Campaign extensions.

Supporting content on Instagram and Facebook and campaign giphys to support UGC reshares and community management.

Team
Creative Director: Elissa Kevrekian
Art Directors: Sam Morales, Beckett Asselin
Photographer/Videographer: Key Higdon
Writer: Ryan Coons
Producer: Kate Adolphson
Strategy: Molly Jones