La Pine’s First Annual Trunk or Treat

The rural com­mu­nity of La Pine, Ore­gon needed to cre­ate excite­ment around it’s first annual, Trunk or Treat. I responded with a col­or­ful and fun iden­tity star­ring this lit­tle mon­ster char­ac­ters and his friends. The iden­tity suc­cess­fully appealed to kids and their par­ents and turnout for the event exceeded expec­ta­tions. In fact we ended up buy­ing out out the cor­ner store’s stock of candy and Trunk or Treat won “2010 Best New Event or Fes­ti­val in Ore­gon” by the Ore­gon Fes­ti­val & Event Asso­ci­a­tion.