SCRAP came to us look­ing to cre­ate a fancy fundrais­ing event, tak­ing place at the posh Nines Hotel. We devel­oped the idea of a mas­quer­ade party and Incog­nito was born. We cre­ated an iden­tity and mar­ket­ing mate­ri­als and also launched a social media cam­paign through Twit­ter and Face­book. Senior writer, Jeanne Ivy was my part­ner in devel­op­ment and exe­cu­tion.