Jive was looking for a metaphorical way to convey the benefits of their new product portfolio in a highly shareable, engaging and memorable way. Our team turned to something simple that everyone can understand: Play.
The initial content for the campaign was created through a day-long workshop where 12 diverse experts came together to reimagine the future of play. Participants developed ideas for a futuristic play concept that was built and installed in the community—a real life example of the power of true connection, communication , and collaboration. Organic and paid advertising drove users to a microsite with video content.