A place you know and love but have never heard of.

Tualatin Valley Near & Dear

Washington County, Oregon, sits just west of downtown Portland. More than simply “the suburbs,” the region is a rich destination full of diverse attractions, experiences, and culture. But while locals and visitors are familiar with different experiences within the county, the region as a whole lacked a cohesive, compelling identity. A rebrand from Washington County to “Tualatin Valley” required a new campaign to get the word out.

The Best of Oregon without the Best of Oregon Crowds

Tualatin Valley is a place you—and love—but you’ve never heard of. Our goal was to transfer the positive feelings locals and visitors have for “Washington County” to “Tualatin Valley” through a campaign that makes the region as a whole responsible for the incredible experiences found within it.

The “Near & Dear” campaign combines the proximity of Tualatin Valley to downtown Portland with the overwhelming affinity visitors have for the adventures found in the area. This large, multi-channel campaign targeting locals, day trippers from Portland, and overnight visitors highlights the “Best-of-Oregon experiences” found in Tualatin Valley, while avoiding the “Best-of-Oregon” crowds found in the state’s more well-known regions.

Tap Season & Spring Sips

With the new brand position in place, we moved into developing signature seasonal events. Tap Season, a three-month celebration of Tualatin Valley breweries and cideries was created to infuse interest and energy into the typically slow months of the year — “damp” February through April.

Spring Sips was created to support area wineries and tasting rooms by building off the already established Rosé Festival, pink!, with additional activations and promotions.

Team
Creative Director: Elissa Kevrekian
Art Directors: Sarah Champeau, Sam Morales
Writer: Ryan Coons
Designers: ‘Apikale Fouch, Beckett Asselin
Producers: Kate Adolphson, Reid Fuhr
Photographer: Ian Langanhausen