Snacks that get you off your tail.

 
 

Premium, Sustainable, Banana-based Snacks

When Baranna came to us, they already had a strong, but niche audience. My team was tasked with helping more people discover this gem of a new snack that savvy shoppers could feel good about.

The Insight

Escape isn’t about avoidance, rather it’s a chance to immerse yourself into a new, more exciting world.

The Solution

Give snackers permission to reintroduce some playfulness and spontaneity into their everyday lives, beginning with their snack choices. We designed an awareness campaign using bright colors, playful copy, and engaging animations to educate audiences on the flavor and texture of Barnana snack products.


Team
Creative Director: Elissa Kevrekian
Art Directors: Daria Milligan, Sam Morales
Writer: Ryan Coons
Strategist: Molly Jones
Producer: Kate Adolphson
Photographer: Ian Langanhausen